From Scrolls to Sanity: How the Good Elf Started Saving Christmas
Michele Ibbs Published on: 02/12/2025
The Good Elf arrives at the North Pole and turns chaos into calm, one chewed scroll and one tidy list at a time.
Festive Stories
Squiggles
Michele Ibbs
Turn Praise into Proof: Sharing Reviews to Build Trust and Win New Clients
Michele Ibbs Published on: 25/11/2025
A kind word from a happy customer can do more for your business than any advert ever could. See how Claire turned one heartfelt message into new enquiries by sharing her reviews with confidence and consistency.
Review Marketing
Ask, Don’t Nag: How to Request Reviews the Right Way (and Stay Within Legitimate Interest)
Michele Ibbs Published on: 18/11/2025
Asking for reviews doesn’t need to feel awkward or risky. With the right timing and tone, you can stay compliant, sound genuine, and see more five star feedback flow in naturally. Discover how Sophie’s salon mastered the art of asking once, kindly, and within legitimate interest.
Review Marketing
Sprinkle Some Magic: Going Beyond Expectations Without Breaking the Bank
Michele Ibbs Published on: 11/11/2025
Small gestures can make a big impact. Dean, a pest control business owner, discovered that a simple thank-you message turned routine jobs into memorable experiences and boosted his five-star reviews. Thoughtful communication doesn’t cost anything, but it changes how people feel about your brand.
Customer Journey