Ethan WoodWhatsApp has moved far beyond family group chats — it’s now one of the most powerful tools for small businesses. With 82% of UK adults using it weekly, it’s where your clients already are. Faster than email, richer than SMS, and personal like a chat, it helps you save time, boost replies, and keep customer care effortless.
Ethan WoodEven with perfect technical setup, your emails can still land in spam if the copy trips hidden filters. This blog explains how SCL (Spam Confidence Level) and BCL (Bulk Complaint Level) work, why tone and wording matter as much as DKIM or SPF, and how to write human, trusted messages that reach inboxes.
Ethan WoodGiving everyone Admin rights in your CRM feels easier but it quickly causes problems. A single click can delete forms, switch on unfinished automations or put client data at risk. At TYA we keep things simple with least privilege access so the right people have the right permissions at the right time. Safer systems and less stress.