A frustrated small business owner sits at a cluttered desk, holding their head in their hands while staring at a computer screen

Help, I Hate Tech!

August 26, 20253 min read

Help, I Hate Tech!

(A Beginner’s Guide to Making Your Marketing Actually Work Without the Migraine)

Look, if you break into a cold sweat at the mention of CRMs, automations or “that weird Zap thing,” you're not alone. For a lot of small business owners, tech feels less like a helpful tool and more like a cruel punishment for not paying attention in IT class.

We get it.
You're great at what you do, whether that’s baking cakes, cutting hair, fitting boilers or planning events. You didn’t sign up for this “tag this, trigger that” nonsense. You just want your marketing to work without having to take a course in code or cry into your keyboard.

That’s exactly where we come in.


You're not bad at tech. Tech's just been badly explained.

Here’s a secret most techy people won’t tell you:
It’s not you. It’s them.

Most systems are overcomplicated, full of jargon, and designed by people who think “user-friendly” means a 90-page manual and three different logins.

At Truly Yours Agency, we’re fluent in all the nerdy stuff,  but we also speak normal human. We’re the people who help make it all make sense, then set it up so you never have to look at it again unless you want to.


Start with the stuff that makes you sigh.

What do you hate doing?
Following up? Sending the same emails over and over? Manually copying contact details from one place to another?

Cool. That’s where we start.

We don't throw you into a funnel-building frenzy or talk about lead scoring (unless you want us to). We find the stuff that’s draining your energy, and automate it. So you can get back to the good bits.

Automation isn’t about being clever. It’s about being lazy, in a really productive way.


No, you don’t need to become “a systems person.”

We’ve lost count of how many clients have told us, “I’m just not good with tech.”

And yet their system is now running like clockwork, sending polite reminders to clients, booking calls, following up on leads, and gently nudging people to pay their invoices.

They haven’t become tech geniuses. They’ve just stopped trying to do everything themselves.

You can have an organised, efficient business, without becoming someone who owns a label maker and talks about workflows over lunch.


Still hate it? You don’t have to touch it.

Honestly, we don’t mind.
We love this stuff.
We’ll design your system, build it, test it, and train it to work while you sleep.

And when someone replies at 12:03am because your automated message felt personal (not robotic), you’ll realise that the tech you hated is now your silent sidekick.

No overwhelm. No waffle. No tears.

Just marketing that runs like you always meant it to, but never had the time (or patience) to figure out.


So if you’re fed up of winging it, manually chasing people, and constantly thinking “there must be an easier way"

There is.
We’ve built it.
It’s waiting for you inside the TYA portal.

Let’s make your business feel less messy and more magical.

Team TYA
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Michele Ibbs is the founder of Truly Yours Agency and I’m Your P.A., with nearly two decades of experience helping small businesses stay organised, grow sales, and make their systems work smarter. Known for her practical, friendly advice and love of no-nonsense automation, Michele believes that tech should support humans, not replace them.

Michele Ibbs

Michele Ibbs is the founder of Truly Yours Agency and I’m Your P.A., with nearly two decades of experience helping small businesses stay organised, grow sales, and make their systems work smarter. Known for her practical, friendly advice and love of no-nonsense automation, Michele believes that tech should support humans, not replace them.

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