Squiggles

Mind the Gaps - (And Stop Your Leads Slipping Away)

Michele Ibbs

Published on: 19/08/2025

Little gaps in your customer journey can quietly send people elsewhere. This blog looks at simple, human touchpoints that keep the conversation going and help prospects feel connected from the first hello to the final step.

Customer Journey

Make it personal - (even if it is automated)

Michele Ibbs

Published on: 12/08/2025

Not every message should arrive at 12:03am with a list of prices and a booking link. In this blog, we explore how to use automation that feels human, with smart timing, the right tone, and systems that still make your client feel like a priority.

Automation