Person sleeping in bed at night with a snoring dog – illustrating out-of-hours enquiries and human-feeling automation

Make it personal - (even if it is automated)

August 12, 20252 min read

It’s 12:03am.
You’re fast asleep. The dog’s snoring. The phone’s on silent. And somewhere, someone fills in your website contact form.

They’ve finally decided to reach out, a quiet moment after the kids have gone to bed, or a late-night burst of “Right, I need to sort this now.”

And what do they get?

An immediate email with everything. Full pricing, list of services, your life story and a link to book.
Bang. Straight away. At 12:03am.

Sounds efficient, doesn’t it?
Except… it screams automation.
No human’s up writing that at midnight. So instead of feeling important, they feel like just another name on a list.


Here’s What Should Happen Instead

Same 12:03am enquiry.
They get a brief, polite response, something like:

“Thanks for getting in touch. We’re open 9am–5pm Monday to Friday and will be back to you as soon as we can during business hours.”

Simple. Professional. Human.

Then at 9:07am - just minutes into your workday, a well-written follow-up goes out with all the info they need. It sounds personal, friendly, and helpful.

To that potential client, it feels like they were top of your list the moment your day started.

And they’re right, because the system was set up to make them feel exactly that way.


The Secret?

It’s still automated.
But it doesn’t feel automated.

That’s the key.

At Truly Yours Agency, we help you build processes that keep your business moving, even while you’re in your pyjamas, without making your clients feel like they’re just a ticket in a queue.


The Problem with Instant Replies That Say Too Much

When someone gets a full response within seconds of clicking send, they don’t feel special. They feel triggered, like an email automation just snapped into gear.

And if they feel like they’re talking to a bot, they’ll treat it like bot-mail:
Ignore. Delete. Move on.

Timing matters.
Tone matters more.


So What’s the Solution?

We’ll help you:

  • Set up polite out-of-hours replies that sound like you

  • Send the real info after 9am, when it feels personal

  • Make every enquiry feel like they’re your number one

This isn’t about pretending, it’s about being smart with your timing, your words, and your systems.


Want to make better first impressions, even while you sleep?
Let’s sort it!

To book a discovery call click here 


#TrulyYoursAgency #AutomationThatFeelsHuman #FirstImpressionsCount

Michele Ibbs is the founder of Truly Yours Agency and I’m Your P.A., with nearly two decades of experience helping small businesses stay organised, grow sales, and make their systems work smarter. Known for her practical, friendly advice and love of no-nonsense automation, Michele believes that tech should support humans, not replace them.

Michele Ibbs

Michele Ibbs is the founder of Truly Yours Agency and I’m Your P.A., with nearly two decades of experience helping small businesses stay organised, grow sales, and make their systems work smarter. Known for her practical, friendly advice and love of no-nonsense automation, Michele believes that tech should support humans, not replace them.

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